“Spotlight” Shop Local Campaign
2024, Figma, Illustrator, Photoshop
Spotlight is a concept for a campaign that promotes shopping at independently owned, local small businesses. This campaign includes an app that highlights shops, handouts for participating stores, and social media graphics telling the audience about the benefits of shopping locally. This campaign uses earthy, simple colors, photography, and modern typography to appeal to luxury shoppers and convey the environmental benefits of participating in your local economy. Check out a demo of the app here!
Rough sketches of my planned screens
Medium fidelity wireframes, planning out where content will go.
App icon, button, ad icon system.
Spacing and content guideline
Social media template and examples. Messaging revolves around the benefits of shopping local over big box.
Cards included in a purchase from a Spotlight participating store. Each card highlights a benefit of shopping locally.
Window cling on a participating store. Includes a QR code to download the Spotlight app.
Table card at a participating store. Includes app QR code and a small blurb about Spotlight.